8 Important Skills Every Digital Marketer Should Have

Today Digital Marketing has become a vast subject, so one can easily be a successful Digital Marketer just by having the correct skills of the same. Digital Marketing has got you a number of platforms where you may meet your SUCCESS…!!!

Digital Marketing is such a big field that has a variety of career titles like, Social Media Managers to Media planners to the Ad Buyers and many more. The common thing between all these is that they all are done Digitally.

To be a successful individual, having skills for Digital Marketing is not enough, you also need to have other skills that enhance your personality, that show your zeal, your attitude, your willpower and a lot of things are there that would be considered.

Whether you are a business person or a have to go for an interview or have to work as a freelancer, having these skills will surely going to boost up your personality and going to give you the best result.

If you are really keen to learn and eager to meet your success then you are at the right place. This Blog will be 100% helpful to you. This Blog will guide you with 8 Important Skills every Digital Marketer should have.

So, let us first start with SOFT SKILLS. For any work profile, whether you are a business person or a working professional having soft skills is most important. Of course, if you are here and reading this blog then you are interested to work as a Digital Marketer or already into it and you already got the idea for its techniques and skill you will require. But, Do you think that skills would be enough? No, having skills that show your human behavior, your personality and so on is also equally important.

So, if you are an entrepreneur or a Freelancer and you want to maintain your clients for a long duration or if you are working with some company and want to be with them for a long time then these following points are going to help for your long term relationships.


Especially for an employee, his employer would always want that his employee has the curiosity to learn more and more. Digital Marketing is such a vast subject, there are so many little niches areas and craving to learn more and more always fits best in whatever role you are


If you are a person who gives up easily then Digital Marketing isn’t for you. Every day there is going to be something new and you will face some new updates.

Maybe you are doing really well and you are ranking at high and updates crush you. And you may pitch some ideas but that gets failed. You need to discuss it with someone and work on it instead of giving up. Facing new challenges going to make your work more interesting.

3.Willing to listen and learn

Of course, you are en expert, but still, sometimes there may be some such points in others’ minds that would work much better then what you expected.

So it’s really important to listen and try it out. You never know what techniques and whose mind would be beneficial for you. Frankly, there is no harm in listening and learning.
And if you think you know everything and you are an expert then you got very fewer opportunities.

4. Ability to Multitask

As we already know Digital Marketing is a vast subject. There are tons of things going in Digital Marketing at once. As a Digital Marketer, you have to read the latest articles, know about the latest updates, and do your job and reporting and so on. If you are unable to multitask then you may fall down quickly


For a marketing person, it’s very important to understand others’ point of view also. It’s really important for you to know why someone thinks in a certain way.

6.Getting along with others

This is again a very important point that you need to remember. You need to be very adjusting and very easy going. Remember if you are not able to get along with another team member then you may face a fallback. No one would like to work with a person who is impossible to be around.

7.Strong work Ethic

Obviously you will need this in most of your careers. If you are building up links and not working very hard then you will never do well. If marketing gets fail then it will get very difficult to start over.


If you have an idea of being not honest then it sounds ridiculous actually. If you think you will do something that no one will able to get to know then you are wrong. Sooner or later you will be caught and that will leave you in embarrassment. So better be honest about your work and be disciplined. We all have grown up listening and learning that “HONESTY IS THE BEST POLICY”.

9.Able to say don’t know

There are a lot of people I have seen they feel so down to say “I DON’T KNOW”. I don’t understand what’s wrong in saying these 3 words.

If you don’t know simply ask what is there to feel embarrassed about. If you are not able to say that you don’t know about a particular thing then you won’t be able to learn and grow further. Learn to admit if you don’t know about something and try learning from it.

What are digital marketing skills?

The best digital marketer will always want to fulfill their customer demands and seek to meet their needs. They will look over where they need for paid advertisements and content writing for their websites. Although technical and soft skills will vary depending on the position.

1.Data Analysis

Today the parts of analytics have really become very easy. There is a number of tools available in market which have made data analysis very easy. These tools give the proper understanding needs of their customers and target them rightly.

Data analysis refers to the functional techniques and modern software to collect and process the collection of data from different ways where you can target your customer correctly. Remember one thing all the data you collect is useless unless and until you are able to analyze to study your customer want and make strategies as per that to grow your business.


We all know that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a major role in gaining more and more traffic to your website. want to learn Click here SEO Tips To Improve Your Website’s Search Engine Ranking.

If you are posting regularly and creating creative content on your sites but right people are unable to find it then it’s of no use. Most of the people choose the company that comes near or on the top of the first page. As a digital marketer, you will always want your client to rank on the top.

As we know Google Algorithms keeps changing so even SEO must get changed accordingly.

Even if you are not very much expert in SEO then there are few basic things you need to know are

-Domain Authority
-Google Analytics
-Keyword Research
-Page Authority
-Backlink strategy

3.Content Creation

Digital Marketing is totally based on content. As appealing your content will be that much traffic you are going to have on your site. Content may be in the form of writing, images, videos and also audio-based like Podcasts.

All you have to see that your content should be engaging, and should have professional quality. Having good content is all about having a connection with your target audience. Your content must carry relevant messages and convincing to take desired actions. Your content must be worth for your client.

4.Social Paid Advertising

The days of FREE ADVERTISING” on Social Media are gone. Social media is not as easy as it used to be. To meet your targeted audience is much more than creating a business page, right hashtags, regular posting and of course relevant content is also important.

The best way to reach out to people and to ensure your content gets distributed to the correct audience on social media is through paid advertisements.

5.Social Media Skills

The world of Social Media has grown tremendously. All of us are so much engrossed with social media these days that people who are very much interested in earning took advantage of social media platforms to make money. It is the best way to inform people about your products and services.

We all are very much familiar with social media because we all use for our personal entertainment. But a proficient Digital Marketer knows the correct use of this entertainment and started earning just by posting regularly and consistently.

There’s a lot of things you can do on social media like social media advertising, boosted posts, hashtags, business pages groups and a lot of other things. All this surely going to give you the best result for your business growth.

Want to know Top Social Media Marketing Tools to Boost your Social Media Marketing in 2020? Read this blog

6.Email Marketing

Currently have noticed that people think Email is kind of very old thing, no one reads emails, and it’s a traditional way and so on. But that’s absolutely wrong. Still, there are a lot people who read emails.

Email is one the best way to stay engaged with your customers. To do effective email marketing you must know and understand the right tools, metrics, and strategies. you can also learn our email marketing tips for business growth.

7.Google AdWords & PPC

A lot of businesses maybe most of all have accepted the trend of Pay Per Click i.e. PPC which is a paid advertisement on Google. This paid advertisement has helped the business to expand drastically and reach and generate higher revenues and also able to spread brand awareness.

To do PPC effectively you need to able to understand the strategies, optimize and reporting on campaigns using Google AdWords and Google analytics.

8.Mobile Marketing

Most people do research on their mobile devices. It seems that there is no end to the growth of mobile marketing. Various businesses and social media are upcoming with such innovative ideas that are mobile-friendly.

It has become very essential to create content that is mobile friendly.

Digital Marketing is not a cup of tea for all and at the same time, it’s possible for everyone who is eager to upgrade the skills for the same. These skills can be learned by everyone.

All that you need to learn these skills is a little bit of hard work with little more dedication with your time and energy and there you will see yourself becoming a Digital Marketer.

Having these skills areas such enough for being a Digital Marketer but if you want to be more successful then I would suggest you add the following skills that will boost your Digital Marketing role.

Frankly, it’s not compulsory but if you learn these too then no one can stop you from being the Best Digital Marketing Expert. Let us discuss what is the other skill that will enhance your role as a digital marketer.

1.CRM Skills

Customer Relationship Management involves the strategies you can use to maximize your customer experience. If you want the customer to promote your brand you will need set of skills to help you improve your customer service management.

2.Basic Design Skills

As a Digital Marketer if you know to create and edit attractive images then I would say you have bonus skills for it.

Most people get attracted through the images and not the writings. If you are able to create a banner ad, email banner and social media image in Photoshop then there will be one less person you have to deal with.


Understanding WordPress and all of its features and plugins will be a great skill in your digital marketing career. It will also help you to set up your own website and blog for your business.

4.Excel Proficiency

Excel is considered the best way to maintain all the data and makes your work really very easy. With the increase in data and the importance of data analytics, it has become important to be proficient in Excel.

5.Coding or Understanding Coding

More advanced programming skills are going to be helpful for you especially for the SEO experts. It’s preferable for the SEO experts to know at least the concept of HTML. Coding will teach you to think logically and will make you enough capable of solving your barriers.

6.Creative & Analytic Abilities

Digital Marketing is a combination of creativity (photography, writing, and design) and analytics (Google analytic, marketing automation, etc). To be a successful digital marketer you should be able to get both art and science to your work and merge well to have a fruitful result.

A combination of all the skills together is all you need and the correct path for your Digital Marketing career. If you have got creative skills, analytical skills, and making strategy skills then no one can stop you to be proficient Digital Marketer. You are going to Rock into your career.

We at ASDM is on a Mission to share Digital Marketing Knowledge with each and every Digital Marketing Aspirants. So Stay Connected with ASDM- Digital marketing Institute in Ahmedabad for latest Updates and Tips.

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