Latest Digital Marketing Update to Watch for Online Marketing

If you want to get more ROI or result through Digital Marketing, it’s essential to stay updated with the latest digital marketing trends.

Here are the Top 5 Digital Marketing Updates to watch for best results

1). Google Launches his Official WordPress Plugin Site Kit

Anybody who have a WordPress Site! From Individual company to Ad agency, Google Site Kit Will help you.
In the event you have a WordPress site and want to know how customers search you on Google and visit your site, Site Kit is ready to help you. Site Kit will directly give you an idea, dimensions, and knowledge about your website on your WordPress Dashboard.

Benefits
1. Get all the statistics about your website on the dashboard of your WordPress.
2. Official updates from Multiple Google Tools
3. You can get all the updates without editing your website coding.

2) Google BERT update

Google official launched his most important updated in the last five years called Bidirectional Encoder Representations from Transformers (BERT Update). The Google BERT Update impacts 10% of search queries. In the upcoming Paragraph learn more about what is BERT Update and how it impacts our Site?

BERT is Major Google Update

According to Google, this algorithm update will affect complex search quires that directly depend on content.

What is BERT Algorithm?

This is what Google said:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

3) Facebook Announce a New Company Brand Logo FACEBOOK

Facebook introduces a new branding logo for its products and services to make familiar with its application and website.
Instagram and Whatsapp both are ownership under Facebook will carry new FACEBOOK brand logo in the next upcoming few weeks.
Facebook’s main app and website will maintain its popular and famous blue color branding.
Facebook launches its new logo in 100% capital letters with rounded corners to look different from the existing one.

4) The Latest Google Search Console Update New Interface

Google officially announced on Twitter that they have an update or change the address or new interface of Google Search Console. You can update or change the new interface from the old interface.

5) Instagram’s Now Testing New AR ‘Try On’ Ads

Now Instagram has officially launched a new test of AR on ads with his selected brands and because of this now users can take benefit from the Virtual world. As Instagram updated to eCommerce it provides more and better experience to users and it helps to get maximum engagement and response.
As explained by Mashable:

“Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time.”

As noted, and mentioned above this new AR will be work only on selected brands on selected ads and users will share their memorable experience via their stories and can spread more awareness to the world.

I hope this blog provides you better information regarding Latest Digital Marketing Updates, Stay tuned for more upcoming Digital Marketing Trends and Updates with ASDM.