Digital Marketing Overview is your foundation module. Here we explain how marketing works in today’s AI-driven world — from basics to real execution.
In the first lectures, students understand the full course roadmap, key tools, AI-based techniques, and real-world applications for jobs, business and freelancing.
What you’ll cover
- What is Marketing?
- How many types of Marketing?
- Traditional vs Digital Marketing (difference)
- What is Digital Marketing?
- Benefits of Digital Marketing
- Scope of Digital Marketing
- Digital Marketing tools & techniques
- Live business case studies
- Freelancing projects
Social Media Marketing is a key part of modern performance strategy. Students learn how brands use platforms + AI tools to plan content, understand audience behaviour, and grow engagement.
This module is practical and case-study based — focusing on AI-assisted content creation, posting strategy, tracking, optimization and scaling.
Platforms covered
- Facebook
- Instagram
- Twitter (X)
- Pinterest
- LinkedIn
Facebook Messenger Chatbots help businesses automate customer support, capture leads and improve response time. Students learn conversation flow design, user intent, and automation logic.
Training is fully practical with real business examples — you build working chatbot journeys using popular tools.
What you’ll learn
- Chatbots for lead generation & customer support
- User behaviour + conversation flow
- Tools: ManyChat, ChatFuel, Dialogflow (overview + usage)
- Connecting bots with Facebook Business Pages
- Welcome messages, smart auto-replies
- Conversion-based navigation
- Menus, blocks, sequences, actions
- Working with quick replies, buttons, galleries
- AI-based logic for better responses
- Testing + launching chatbots
- Overview of other chatbot & automation tools
Meta Ads module teaches planning, running and optimizing Facebook/Instagram campaigns using data, automation and AI-driven insights — from basics to advanced scaling.
Module Breakdown
Module 1: Introduction
Understanding Meta platforms, business goals, and campaign objectives.
Module 2: Ads Manager Basics
Dashboard, campaign structure (Campaign → Ad set → Ad), account setup & roles.
Module 3: Objectives & Audience
Objectives for leads/sales, custom + lookalike audiences, insights + AI suggestions.
Module 4: Creatives & Copy
Formats (image/video/carousel/reels), ad copy frameworks, testing with data + AI.
Module 5: Targeting & Retargeting
Interests/behaviour, advanced retargeting, audience automation.
Module 6: Budgeting & Bidding
Daily/lifetime budgets, CPC/CPM/CPA, AI delivery & optimization.
Module 7: Placements & Optimization
Placements selection, specs, mobile-first performance design.
Module 8: Tracking
Pixel basics, conversions, key metrics, reporting.
Module 9: Scaling
A/B testing, performance improvements, scaling winning campaigns.
Module 10: Advanced
Dynamic ads, catalog campaigns, segmentation, lookalike scaling.
Facebook Pixel helps track user actions after ad clicks. Students learn how pixel data powers conversion tracking, audience building and AI-based optimization.
What you’ll learn
- What is Facebook Pixel & how it works
- How to install Pixel correctly
- Events + conversions tracking
- Custom audiences from website traffic
- Cross-device conversions
- Using pixel insights to improve ROI
- Pixel with WordPress (practical)
- How Pixel supports AI optimization
Instagram Marketing module covers organic + paid growth using AI-driven content planning, audience analysis and performance optimization.
Module Breakdown
1) Platform + Algorithm
Features, trends, business/creator accounts, algorithm + AI impact on reach.
2) Profile Setup
Business profile optimization, bio, highlights, Insights usage.
3) Content Strategy
Posts/Reels/Stories, calendar, AI tools for content creation.
4) Hashtags + Discovery
Research, branded hashtags, AI-based insights.
5) Community + Growth
Engagement, UGC, collaborations, influencer basics.
6) Ads + Shopping
Ad formats, targeting, optimization, Instagram shopping setup.
7) Analytics
Key metrics, reporting, data-driven improvement.
Influencer Marketing helps brands build trust, reach relevant audiences and increase sales. Students learn how to plan campaigns with data + AI tools and measure real results.
What you’ll learn
- Influencer marketing fundamentals
- How to pick influencers (niche, audience, engagement)
- Research + AI tools to find creators
- Campaign planning & brand alignment
- Basic measurement & reporting
LinkedIn Marketing module teaches B2B branding, networking and lead generation. Students learn personal brand + business page strategy with practical use cases.
What you’ll learn
- Branding + performance analysis on LinkedIn
- LinkedIn for authority + lead generation
- Growth strategy for profiles & company pages
- LinkedIn Ads overview (when it works)
- How to work as a LinkedIn marketing consultant/agency
Domain & Hosting module covers how websites go live, how domain/hosting works, and how to choose the right setup for business and marketing needs.
What you’ll learn
- How to buy a domain
- How to manage and operate a domain
- Choosing the best domain name
- Different sources to buy a domain
- What is web hosting and how it works
- Why hosting matters for performance
- Using hosting to run/manage a website
WordPress module teaches website creation without complex coding. Students learn why WP is widely used for blogs, business websites and landing pages.
What you’ll learn
- What is coding? (basic understanding)
- Why you don’t need coding for website creation
- What is WordPress?
- How WordPress works on a website
- Benefits of WordPress for business & marketing
Google Ads module teaches AI-assisted paid campaigns to generate instant traffic, leads and sales — Search, Display, Video and Shopping with ROI focus.
Module Breakdown
1) Introduction
Ads benefits, auction system, goal setting.
2) Account Setup
Dashboard, campaign/ad group structure.
3) Keyword Planning
Match types, keyword research, list building.
4) Ad Copy + Extensions
Conversion copy, extensions, quality score.
5) Formats + Creatives
Responsive ads, display creatives, YouTube formats, testing.
6) Targeting
Location/radius, demographics, interests, remarketing.
7) Budgeting + Bidding
CPC/CPA/automation, adjustments, monitoring.
8) Tracking + Analytics
Conversions, GA tracking, KPI reading.
9) Display + Video
GDN, responsive display, YouTube ads.
10) Shopping
Merchant Center, shopping setup, optimization.
11) Optimization + Scaling
A/B tests, AI suggestions, scaling.
12) Remarketing
Lists, multi-platform remarketing, dynamic remarketing.
13) Advanced Strategy
Mix campaigns, automation & AI features.
SEO module covers ranking logic from fundamentals to execution — keyword research, on-page, off-page, technical SEO and local SEO with real tools and live examples.
Module Breakdown
1) SEO Basics
What SEO is, why it matters, organic growth.
2) Search Engines
Crawling, indexing, ranking.
3) Keyword Research
Tools + intent + long-tail strategy.
4) On-Page SEO
Titles, headings, content, URLs.
5) Technical SEO
Sitemaps, robots, speed, mobile.
6) Off-Page SEO
Link building, authority, relevance.
7) Local SEO
GBP, citations, reviews.
8) Tools + Analytics
GSC/GA + audits.
9) Content Strategy
Planning, blogs, optimization.
SEO Tools module introduces the most important tools for audits, keyword research, competitor analysis and tracking.
Tools covered
- Alexa Rank
- Woorank
- Broken link checker
- Whois.com
- Website speed testing tools
- NP website analysis tool
- Competitor analysis tools
- Mobile responsiveness checker tools
- Google Ads Keyword Planner
- Backlink analysis tools
- Many other SEO & analysis tools
Google Analytics module teaches website performance tracking — how users arrive, what they do, and how data improves marketing decisions.
What you’ll learn
- What is Google Analytics & how it works
- Creating + setting up account
- Real-time users
- Bounce rate & engagement
- Audience data (location/language)
- Device/system traffic
- User flow analysis
- Traffic sources & acquisition
- Search Console integration
- Goals + conversions
- Conversion funnels
Google Search Console module covers visibility, indexing, performance, CWV and SEO decision-making with practical workflows.
Module Breakdown
1) Intro
Features, benefits, GA vs GSC.
2) Setup
Verification, properties, versions.
3) Performance
Queries, clicks, impressions, CTR, pages.
4) Indexing
Coverage, sitemaps, fixing issues.
5) Rich Results
Structured data + enhanced appearance.
6) Mobile
Usability errors + improvements.
7) Core Web Vitals
LCP/FID/CLS basics + speed improvement.
8) Security
Manual actions + fixes.
9) Links
Backlinks, anchors, toxic links.
10) Advanced
URL inspection, Discover, basics of data access.
Content Marketing module teaches content planning, creation, optimization and distribution using AI tools + real user intent.
What you’ll learn
- What content means in digital marketing
- Why content is base of SEO, Social & Ads
- AI for content ideas & planning
- Writing content matching user intent
- Formats used by brands
- Blogs with AI support
- Publishing & distribution
- Social media role in content reach
E-commerce module teaches how online businesses are built, marketed and scaled using digital marketing + AI tools.
Module Breakdown
1) Basics
Ecom journey, why it’s growing.
2) Store Build
Shopify/WooCommerce, setup, pages.
3) Product Research
Trends, data, AI tools, pricing.
4) Branding
Positioning, trust, reviews.
5) Content
Descriptions, visuals, videos, UGC.
6) SEO
Product/category optimization.
7) Email Automation
Welcome flows, abandoned carts.
8) Social
Content + paid promotions.
9) Paid Ads
Search + social + retargeting.
10) CRO
Analytics, testing, conversion improvement.
Dropshipping module teaches how to build and scale a dropshipping business using marketing, data and AI tools — without holding inventory.
What you’ll learn
Module 1–2: Fundamentals, niche selection, product research
Module 3–4: Store creation, supplier selection, relationship management
Module 5: Orders, shipping, returns, customer communication
Module 6–7: Marketing strategy + SEO for stores
Module 8–9: Email automation, tools, analytics, integrations
Module 10–11: Support, pricing, finance planning
Module 12–13: Scaling, AI-driven growth, risk & compliance
Module 14: Case studies + live store analysis
Shopify module teaches store setup, management, marketing, automation and scaling with AI support — practical and business-focused.
Module Breakdown
1) Basics
What Shopify is, plans, pricing.
2) Setup
Settings, themes, customization.
3) Products
Titles, descriptions, images, variants, collections.
4) Orders & Customers
Fulfilment, support, customer tools.
5) Payments
Gateways, refunds, transactions.
6) Apps + Automation
Choose apps, automate workflows, AI tools.
7) SEO
Meta, images, visibility tracking.
8) Marketing
Discounts, offers, social + ads integration.
9) Analytics
Reports, insights, conversion improvements.
Facebook Sales Funnel module teaches conversion systems — not random ads. Students learn how to move users through stages using behaviour tracking and AI-supported targeting.
What you’ll learn
- What is a sales funnel & why it works
- Stages of buyer journey
- Psychology behind conversions
- TOFU/MOFU/BOFU strategy
- Step-by-step funnel setup
- Retargeting + optimization with AI insights
Email Marketing module teaches AI + automation based relationship building, engagement and repeat sales — right message, right time.
What you’ll learn
- Why email is still highest ROI channel
- AI for writing + personalization
- Segmentation + behaviour-based messaging
- Tools overview (Mailchimp etc.)
- Subscriber list building + forms
- Campaign types: newsletters, promos, automation
- Conversion-focused newsletter design
Freelancing Projects module prepares students for real client work with live projects, professional communication and AI tools to work faster.
What you’ll learn
- How freelancing works in digital marketing
- How to find & apply for projects
- How to market your services
- Using AI tools to manage work & save time
- Client communication and professionalism
Affiliate Marketing module covers performance-based income systems where brands pay only for results. Students learn execution + AI tracking for better conversions.
What you’ll learn
- Affiliate model basics
- How affiliate process works step-by-step
- Tracking links, clicks, conversions
- Choosing products/offers with real potential
- Working with creators & partners
- Planning affiliate campaigns for growth
Google Algorithm module explains how Google decides rankings — focusing on content quality, trust, user experience and AI-driven signals (not just update memorization).
Major Algorithm Updates (simple explanation)
Panda
Content quality and originality.
Penguin
Link quality, spam control.
Hummingbird
Search intent understanding.
Pigeon
Local search improvements.
Mobile-Friendly (Mobilegeddon)
Mobile usability importance.
RankBrain (AI)
Machine learning for better results.
Fred
Low-value, ad-heavy sites target.
Medic
Trust/credibility for YMYL topics.
BERT
Better language understanding.
Page Experience
Speed, stability, UX signals.
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