As the leading institute for Digital Marketing Course in Surat, ASDM offers advanced digital marketing classes tailored for students, working professionals, and business owners looking to boost their skills. With years of expertise, ASDM now introduces an AI-powered Digital Marketing Course in Surat, designed to provide 100% live, practical training, along with comprehensive placement assistance. Upon completing the program, participants can unlock freelancing opportunities and drive business growth. ASDM was proudly recognized as India's most trusted institute in 2023 by Zee 24 and honored with the prestigious Global Icon Award.
INQUIRE NOWASDM Offers Award Wining Digital Marketing Course in Surat. With 100% job Opportunity in top agency.
Our Digital Marketing classes in Surat are led by renowned professionals and experts with years of industry experience. They bring a deep understanding of the digital marketing landscape, exposing students to the latest trends, techniques, and best practices. From *search engine optimization (SEO)* and pay-per-click (PPC) advertising to social media marketing and content strategy, our course covers all aspects of digital marketing, making it the ideal choice for comprehensive learning.
At our *Digital Marketing institute in Surat, we prioritize hands-on learning. Our **Digital Marketing course in Surat* features live projects, real-world case studies, and interactive sessions that prepare students for actual industry challenges. This practical approach ensures that our graduates are not only well-informed but also ready to excel in the digital marketing field.
By joining our *Digital Marketing institute in Surat*, you become part of a vibrant community of digital marketing professionals, enthusiasts, and mentors. This supportive environment fosters valuable networking opportunities, enabling students to connect with industry experts and like-minded individuals. This community-driven approach not only enhances learning but also opens doors to potential career growth and opportunities.
(Partial Module's))
Our institute will teach from the basic of Digital Marketing, starting from what is Marketing and the difference between Traditional Marketing and Digital Marketing. We will also teach you why the shift from traditional to digital marketing is required. The course will involve all the trends and techniques of Digital Marketing. The whole course curriculum will be discussed in the first lecture 'Digital Marketing overview'.
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In Facebook Ads You Will Learn:
Module 1: Introduction to Facebook Advertising
1.1 Overview of Facebook as
an Advertising Platform
1.2 Importance of Facebook Ads for
Businesses
1.3 Objectives and Goals of Facebook Advertising
Module 2: Understanding Facebook Ads Manager
2.1 Navigating the Ads Manager
Dashboard
2.2 Campaign, Ad Set, and Ad Structure
2.3 Ad Account Setup
and Permissions
Module 3: Defining Advertising Objectives and Target Audience
3.1
Identifying Marketing Objectives (e.g., Awareness, Consideration,
Conversion)
3.2 Creating Custom Audiences and Lookalike Audiences
3.3
Utilizing Facebook Audience Insights for Audience Research
Module 4: Ad Creative Development
4.1 Types of Facebook Ads (e.g., Image
Ads, Video Ads, Carousel Ads)
4.2 Crafting Compelling Ad Copy and
Visuals
4.3 Best Practices for Ad Creative Testing
Module 5: Ad Targeting Strategies
5.1 Demographic Targeting (e.g., Age,
Gender, Location)
5.2 Interest-Based Targeting and Behaviors
5.3
Advanced Targeting Options (e.g., Custom Audiences, Retargeting)
Module 6: Budgeting and Bidding Strategies
6.1 Setting Ad Budgets and
Schedule
6.2 Choosing the Right Bidding Strategy (e.g., CPC, CPM,
CPA)
6.3 Understanding Ad Auctions and Ad Delivery Optimization
Module 7: Ad Placement and Formats
7.1 Exploring Different Ad Placements
(e.g., News Feed, Right Column, Instagram)
7.2 Ad Formats and
Specifications (e.g., Single Image, Slideshow, Instant Experience)
7.3
Mobile Optimization and Responsive Ad Design
Module 8: Tracking and Measurement
8.1 Setting Up Facebook Pixel for
Conversion Tracking
8.2 Monitoring Ad Performance Metrics (e.g., Reach,
Engagement, Conversions)
8.3 Interpreting Facebook Ads Reports and Insights
Module 9: Optimization and Scaling
9.1 A/B Testing Ad Creative, Copy, and
Targeting
9.2 Optimizing Ad Campaigns for Better Performance
9.3
Scaling Successful Campaigns and Budget Management
Module 10: Advanced Strategies and Tactics
10.1 Dynamic Product Ads and Catalog Sales
10.2 Custom Audience Segmentation
and Personalization
10.3 Advanced Retargeting and Lookalike Audience
Strategies
Module 1: Introduction to Instagram Marketing
1.1 Overview of Instagram as a
Marketing Platform
1.2 Importance of Instagram Marketing for
Businesses
1.3 Objectives and Goals of Instagram Marketing
Module 2: Understanding Instagram
2.1 Platform Features, Demographics, and
User Behavior
2.2 Differences between Personal Profiles, Business Profiles,
and Creator Accounts
2.3 Instagram Algorithm and Content Visibility
Module 3: Creating an Instagram Business Profile
3.1 Setting Up and
Optimizing an Instagram Business Profile
3.2 Crafting an Engaging Bio and
Profile Description
3.3 Utilizing Instagram Insights for Performance
Tracking
Module 4: Content Creation Strategies
4.1 Types of Content (e.g., Photos,
Videos, Stories, Reels)
4.2 Developing a Content Strategy and Content
Calendar
4.3 Tips for Creating High-Quality and Engaging Content
Module 5: Hashtag Strategy
5.1 Understanding the Importance of Hashtags on
Instagram
5.2 Researching and Using Relevant Hashtags
5.3 Creating
Branded Hashtags and Campaign-specific Hashtags
Module 6: Engagement and Community Building
6.1 Techniques for Increasing
Engagement (e.g., Likes, Comments, Shares)
6.2 Building and Nurturing an
Instagram Community
6.3 Collaborations, Influencer Partnerships, and
User-Generated Content
Module 7: Instagram Advertising
7.1 Overview of Instagram Ads and Ad
Formats
7.2 Creating and Managing Instagram Ad Campaigns
7.3 Targeting
Options, Budgeting, and Bidding Strategies
Module 8: Instagram Shopping and E-Commerce
8.1 Setting Up Instagram
Shopping Features (e.g., Product Tags, Shopping Stickers)
8.2 Creating
Shoppable Posts and Stories
8.3 Optimizing Instagram for E-Commerce Sales
Module 9: Instagram Stories and Reels
9.1 Understanding the Importance of
Stories and Reels
9.2 Creating Engaging Story Content (e.g., Polls,
Quizzes, Swipe-Up Links)
9.3 Leveraging Reels for Brand Awareness and
Engagement
Module 10: Analytics and Performance Tracking
10.1 Utilizing Instagram
Insights for Performance Analysis
10.2 Tracking Key Metrics (e.g., Reach,
Impressions, Engagement Rate)
10.3 Interpreting Data and Adjusting
Strategies for Optimization
Google Ads is one of the demanding Digital marketing Modules, ASDM Provides Details Training on Various Google Ads like, Google Search Ads, Google Display Ads, Google Video Ads ad Google Shopping Ads.
What you will learn:
Module 1: Introduction to Google Ads
1.1 Overview of Google Ads and its
Benefits
1.2 Understanding the Google Ads Auction System
1.3 Setting
Advertising Objectives and Goals
Module 2: Account Setup and Navigation
2.1 Creating a Google Ads
Account
2.2 Navigating the Google Ads Interface
2.3 Account Structure:
Campaigns, Ad Groups, and Keywords
Module 3: Keyword Research and Selection
3.1 Understanding Keyword Match
Types (Broad, Phrase, Exact, Negative)
3.2 Conducting Keyword Research
Using Keyword Planner and Other Tools
3.3 Building Keyword Lists for
Campaigns
Module 4: Ad Copywriting and Ad Extensions
4.1 Crafting Compelling Ad Copy
for Text Ads
4.2 Utilizing Ad Extensions (e.g., Sitelinks, Callouts,
Structured Snippets)
4.3 Best Practices for Writing Effective Ad Copy
Module 5: Ad Formats and Creative Development
5.1 Exploring Different Ad
Formats (Text Ads, Image Ads, Video Ads)
5.2 Designing Ad Creatives for
Display and YouTube Campaigns
5.3 Ad Creative Testing and Optimization
Strategies
Module 6: Targeting and Audience Segmentation
6.1 Geographic Targeting
(Location Targeting, Radius Targeting)
6.2 Demographic Targeting (Age,
Gender, Household Income)
6.3 Interest-Based Targeting and Remarketing
Lists
Module 7: Bidding Strategies and Budget Management
7.1 Understanding Bidding
Options (Manual CPC, Enhanced CPC, CPA)
7.2 Setting Bid Adjustments for
Device, Location, and Time
7.3 Budget Allocation and Monitoring Ad Spend
Module 8: Conversion Tracking and Measurement
8.1 Setting Up Conversion
Tracking with Google Analytics
8.2 Tracking Conversions Across Different
Campaign Types
8.3 Interpreting Performance Metrics and Key Performance
Indicators (KPIs)
Module 9: Display and Video Advertising
9.1 Understanding the Google Display
Network (GDN) and Ad Formats
9.2 Creating Responsive Display Ads and Image
Ads
9.3 Video Advertising on YouTube: TrueView Ads, Bumper Ads, and
Discovery Ads
Module 10: Shopping Campaigns (For E-commerce)
10.1 Setting Up Google
Merchant Center and Product Feeds
10.2 Creating Shopping Campaigns in
Google Ads
10.3 Optimizing Product Listings and Bidding Strategies
Module 11: Campaign Optimization and Testing
11.1 A/B Testing Ad Copy,
Landing Pages, and Targeting Options
11.2 Optimization Techniques for
Improving Ad Performance
11.3 Scaling Successful Campaigns and Identifying
Opportunities for Growth
Module 12: Remarketing and Audience Remarketing
12.1 Setting Up Remarketing
Lists and Audience Segmentation
12.2 Creating Remarketing Campaigns Across
Google's Network
12.3 Dynamic Remarketing Strategies for E-commerce and
Lead Generation
Module 13: Advanced Strategies and Tactics
13.1 Advanced Audience Targeting
Techniques (Custom Audiences, Similar Audiences)
13.2 Cross-Channel
Integration with Google Ads (Search, Display, YouTube)
13.3 Advanced
Optimization Tactics and Automation Features
ASDM covers all the details in this module. Beginning from which are the major search engines to how can you rank on a Search Engine Result Page (SERP). The tools and algorithms of search engine optimization (SEO) are taught here very deeply. Training of introduction to search engines, keyword research and competition, On-Page SEO and Off-PAge SEO. The module has the following materials like
Module 1: Introduction to Search Engine Optimization
1.1 What is SEO and Why
it Matters
1.2 What is Search Engines and Algorithms
1.3 Benefits of
Organic Search Traffic
Module 2: Understanding Search Engine Basics
2.1 How Search Engines
Work
2.2 Crawling, Indexing, and Ranking
2.3 Major Search Engines:
Google, Bing, Yahoo
Module 3: Keyword Research and Analysis
3.1 Importance of Keywords in
SEO
3.2 Tools for Keyword Research (e.g., Google Keyword Planner,
SEMrush)
3.3 Understanding Search Intent and Long-Tail Keywords
Module 4: On-Page Optimization
4.1 Title Tags, Meta Descriptions, and
Headers
4.2 URL Structure and Permalink Optimization
4.3 Content
Optimization: Keyword Placement, Density, and Relevance
Module 5: Technical SEO
5.1 Website Architecture and Navigation
5.2 XML
Sitemaps and Robots.txt
5.3 Page Speed Optimization and Mobile
Responsiveness
Module 6: Off-Page Optimization
6.1 Link Building Fundamentals
6.2
Earning High-Quality Backlinks
6.3 Social Signals and Their Impact on SEO
Module 7: Local SEO
7.1 Importance of Local SEO for Businesses
7.2
Optimizing Google My Business Listing
7.3 Citations, Reviews, and Local
Link Building
Module 8: SEO Tools and Analytics
8.1 Google Search Console: Monitoring and
Reporting
8.2 Google Analytics: Tracking Traffic and Conversions
8.3
Third-Party SEO Tools (e.g., Moz, Ahrefs, Screaming Frog)
Module 9: SEO Content Strategy
9.1 Content Planning and Ideation
9.2
Creating SEO-Friendly Content: Blog Posts, Guides, Infographics
9.3 Content
Optimization for Search Engines and Users
Module 1: Introduction to Google Search Console
1.1 Overview of Google
Search Console and its Purpose
1.2 Key Features and Benefits of Using
Google Search Console
1.3 Understanding the Difference Between Google
Analytics and Google Search Console
Module 2: Setting Up Google Search Console
2.1 Creating a Google Search
Console Account
2.2 Verifying Website Ownership and Property Setup
2.3
Adding Multiple Versions of Your Website (e.g., HTTP, HTTPS, www, non-www)
Module 3: Understanding Search Performance Reports
3.1 Analyzing Search
Queries and Keywords
3.2 Monitoring Impressions, Clicks, and Click-Through
Rate (CTR)
3.3 Identifying Top Pages and Landing Pages in Search Results
Module 4: Monitoring Website Indexing
4.1 Checking Index Coverage Status and
Issues
4.2 Submitting Sitemaps for Crawling and Indexing
4.3
Troubleshooting Indexing Problems (e.g., Indexing Errors, URL Removals)
Module 5: increase Website Visibility with Rich Results
5.1 Understanding
Rich Results and Structured Data
5.2 Using the Rich Results Report to
Monitor Rich Snippets, Knowledge Panels, and other Rich Results
5.3
Implementing Structured Data Markup for Enhanced Search Results
Module 6: Improving Mobile Usability and Performance
6.1 Evaluating Mobile
Usability Issues and Mobile-Friendly Design
6.2 Monitoring Mobile Search
Performance Metrics
6.3 Addressing Mobile Usability Errors and Enhancements
Module 7: Optimizing Website Speed and Core Web Vitals
7.1 Understanding
Core Web Vitals Metrics (LCP, FID, CLS)
7.2 Analyzing Page Speed Insights
and Performance Reports
7.3 Implementing Recommendations to Improve Website
Speed and User Experience
Module 8: Monitoring Website Security and Manual Actions
8.1 Checking
Security Issues (e.g., Malware, Hacked Content)
8.2 Reviewing Manual
Actions and Penalties from Google
8.3 Resolving Security Issues and
Reconsideration Requests
Module 9: Understanding Links and External References
9.1 Analyzing External
Links (Backlinks) to Your Website
9.2 Identifying Top Referring Domains and
Anchor Texts
9.3 Disavowing Harmful or Unwanted Backlinks
Module 10: Exploring Additional Features and Tools
10.1 Using URL Inspection
Tool for Individual URL Troubleshooting
10.2 Exploring Performance
Enhancements with Google Discover
10.3 Accessing and Analyzing Data in the
Search Console API
Module 11: Integrating Google Search Console with Other Tools
11.1
Connecting Google Analytics with Google Search Console for Enhanced
Insights
11.2 Utilizing Third-Party SEO Tools and Plugins with Google
Search Console
11.3 Leveraging Data from Google Search Console for SEO
Strategy and Decision Making
ASDM trains the digital marketing aspirants, all kind of content marketing. Training starts from the basics like what is content, why it is needed, how to create the correct content and reach till how can you use content for the growth of a business. Training includes practicing on the live case studies of business modules so that everyone gets skilled in content marketing.
Module 1: Introduction to eCommerce Marketing
1.1 Overview of eCommerce and
its Importance
1.2 Key Differences Between Traditional and eCommerce
Marketing
1.3 Understanding the eCommerce Marketing Funnel
Module 2: Setting Up an eCommerce Store
2.1 Choosing the Right eCommerce
Platform (e.g., Shopify, WooCommerce, Magento)
2.2 Designing and
Customizing an eCommerce Website
2.3 Optimizing Product Pages for
Conversions
Module 3: Product Research and Selection
3.1 Identifying Profitable Product
Niches and Trends
3.2 Conducting Market Research and Competitive
Analysis
3.3 Selecting Winning Products for Your eCommerce Store
Module 4: eCommerce Branding and Positioning
4.1 Developing a Unique Selling
Proposition (USP)
4.2 Creating a Compelling Brand Story and
Identity
4.3 Building Trust and Credibility with Customers
Module 5: eCommerce Content Marketing
5.1 Creating High-Quality Product
Descriptions and Images
5.2 Developing Content Marketing Strategies (e.g.,
Blogging, Video Marketing)
5.3 Leveraging User-Generated Content (UGC) and
Reviews
Module 6: Search Engine Optimization (SEO) for eCommerce
6.1 Optimizing
Product Pages and Category Pages for SEO
6.2 Conducting Keyword Research
and On-Page Optimization
6.3 Building Backlinks and Off-Page SEO Strategies
Module 7: eCommerce Email Marketing
7.1 Building an Email List and
Segmentation Strategies
7.2 Creating Effective Email Campaigns (e.g.,
Welcome Series, Abandoned Cart Emails)
7.3 Personalization and Automation
in Email Marketing
Module 8: Social Media Marketing for eCommerce
8.1 Leveraging Social Media
Platforms for eCommerce Promotion
8.2 Creating Engaging Content and Visuals
for Social Media
8.3 Implementing Social Media Advertising (e.g., Facebook
Ads, Instagram Ads)
Module 9: eCommerce Paid Advertising
9.1 Understanding Pay-Per-Click (PPC)
Advertising Platforms (e.g., Google Ads, Bing Ads)
9.2 Creating and
Optimizing Product Listing Ads (PLAs)
9.3 Retargeting and Remarketing
Strategies for eCommerce
Module 10: Conversion Rate Optimization (CRO)
10.1 Analyzing Website
Analytics and User Behavior
10.2 A/B Testing Product Pages, CTAs, and
Checkout Process
10.3 Implementing CRO Best Practices to Increase
Conversions
Module 1: Introduction to Dropshipping
1.1 Overview of Dropshipping Business
Model
1.2 Advantages and Challenges of Dropshipping
1.3 Understanding
the Role of Dropship Suppliers
Module 2: Niche Selection and Product Research
2.1 Identifying Profitable
Niches and Trends
2.2 Conducting Market Research and Competitor
Analysis
2.3 Selecting Winning Products for Dropshipping
Module 3: Setting Up an Online Store
3.1 Choosing the Right eCommerce
Platform (e.g., Shopify, WooCommerce)
3.2 Designing and Customizing Your
Dropshipping Store
3.3 Optimizing Product Pages for Conversions
Module 4: Finding Reliable Suppliers
4.1 Researching and Vetting Dropship
Suppliers
4.2 Negotiating Terms and Pricing with Suppliers
4.3
Building Relationships with Dropship Suppliers
Module 5: Managing Inventory and Orders
5.1 Handling Inventory Management
and Stock Levels
5.2 Fulfilling Orders and Managing Shipping
5.3
Dealing with Returns, Refunds, and Customer Inquiries
Module 6: Marketing and Promotion Strategies
6.1 Developing a Marketing Plan
for Dropshipping Business
6.2 Leveraging Social Media Marketing for
Dropshipping
6.3 Implementing Paid Advertising and Retargeting Tactics
Module 7: Search Engine Optimization (SEO) for Dropshipping
7.1 Optimizing
Product Pages and Category Pages for SEO
7.2 Conducting Keyword Research
and On-Page Optimization
7.3 Building Backlinks and Off-Page SEO Strategies
Module 8: Email Marketing for Dropshipping
8.1 Building an Email List and
Segmentation Strategies
8.2 Creating Effective Email Campaigns (e.g.,
Welcome Series, Abandoned Cart Emails)
8.3 Personalization and Automation
in Email Marketing
Module 9: Dropshipping Tools and Technology
9.1 Exploring Dropshipping
Automation Tools and Software
9.2 Utilizing Analytics and Reporting Tools
for Insights
9.3 Integrating with Third-Party Apps and Plugins
Module 10: Customer Service and Support
10.1 Providing Excellent Customer
Service in Dropshipping
10.2 Handling Customer Inquiries, Returns, and
Refunds
10.3 Building Customer Loyalty and Retention Strategies
Module 11: Financial Management and Pricing Strategies
11.1 Setting Pricing
Strategies and Profit Margins
11.2 Managing Cash Flow and Budgeting for
Dropshipping Business
11.3 Understanding Taxation and Legal Considerations
Module 12: Scaling and Growth Strategies
12.1 Scaling Your Dropshipping
Business Successfully
12.2 Exploring Opportunities for Diversification and
Expansion
12.3 Implementing Growth Hacking Tactics for Rapid Growth
Module 13: Risk Management and Compliance
13.1 Understanding Risks
Associated with Dropshipping
13.2 Ensuring Compliance with Regulations and
Laws
13.3 Mitigating Risks and Building Resilience in Your Dropshipping
Business
Module 14: Case Studies and Practical Applications
14.1 Real-world Examples
of Successful Dropshipping Businesses
14.2 Hands-on Exercises and
Workshops
14.3 Group Discussions and Q&A Sessions
Module 1: Introduction to Shopify
1.1 Overview of Shopify and its
Features
1.2 Understanding the Benefits of Using Shopify for
eCommerce
1.3 Exploring Different Shopify Plans and Pricing
Module 2: Setting Up Your Shopify Store
2.1 Creating a Shopify Account and
Choosing a Plan
2.2 Setting Up Your Store Settings and Preferences
2.3
Customizing Your Store Theme and Design
Module 3: Adding Products to Your Shopify Store
3.1 Adding Product
Information (Title, Description, Images, Variants)
3.2 Setting Product
Prices, Inventory, and Shipping Options
3.3 Organizing Products into
Collections and Categories
Module 4: Managing Orders and Customers
4.1 Processing Orders and Managing
Order Fulfillment
4.2 Handling Customer Inquiries and Support
Tickets
4.3 Using Shopify's Customer Management Tools and Features
Module 5: Shopify Payments and Payment Gateways
5.1 Setting Up Shopify
Payments for Secure Transactions
5.2 Integrating Third-Party Payment
Gateways (e.g., PayPal, Stripe)
5.3 Managing Payment Processing and Refunds
Module 6: Shopify Apps and Extensions
6.1 Exploring the Shopify App Store
for Additional Features and Integrations
6.2 Installing and Configuring
Shopify Apps to Enhance Your Store
6.3 Evaluating App Performance and
Managing App Subscriptions
Module 7: Search Engine Optimization (SEO) for Shopify
7.1 Optimizing
Product Pages and Category Pages for SEO
7.2 Adding Meta Tags,
Descriptions, and Alt Text
7.3 Submitting Your Shopify Store to Search
Engines and Monitoring Performance
Module 8: Marketing and Promotion Strategies
8.1 Creating Marketing
Campaigns with Shopify Email Marketing
8.2 Using Shopify's Discount Codes
and Promotions
8.3 Integrating Social Media Marketing and Advertising with
Shopify
Module 9: Analytics and Reporting in Shopify
9.1 Tracking Sales, Traffic,
and Customer Behavior with Shopify Analytics
9.2 Generating Reports and
Insights to Monitor Store Performance
9.3 Using Data to Make Informed
Decisions and Optimize Your Store
Master in facebook funnel analytics and Spearhead highly targeted facebook ads that leads to sales. It’s a smart technique to make sure that your visitor who seems to be interested in your product or service buys it as an end result. It is a step-wise sales-goal oriented process and systematic emotional + logical procedure which is known as funnel. Understand facebook funnel blueprint by our experts.
Panda: First launched in February 2011, Panda targeted low-quality content and websites with thin or duplicate content. It focused on improving the overall quality of search results by penalizing sites with poor content.
Penguin: Introduced in April 2012, Penguin aimed to penalize websites engaging in manipulative link-building practices, such as buying links or participating in link schemes. It targeted spammy and irrelevant backlinks to improve search result relevance and quality.
Hummingbird: Rolled out in September 2013, Hummingbird marked a significant shift towards semantic search. It aimed to understand the context and intent behind search queries better, providing more relevant results even for complex or conversational queries.
Pigeon: Launched in July 2014 (mainly for the US), Pigeon focused on improving local search results. It aimed to provide more accurate and relevant local search results, particularly for queries with local intent, by incorporating traditional ranking signals with location data.
Mobilegeddon: Rolled out in April 2015, Mobilegeddon emphasized the importance of mobile-friendly websites in search rankings. It prioritized mobile-responsive websites in mobile search results, penalizing those that weren't optimized for mobile devices.
RankBrain: Announced in October 2015, RankBrain is a machine learning component of Google's core algorithm. It helps Google better understand the meaning behind search queries, particularly ambiguous or novel ones, by interpreting search intent and delivering more relevant results.
Fred: First observed in March 2017, Fred targeted websites with low-quality content and aggressive monetization tactics. It aimed to penalize sites primarily created for revenue generation rather than providing value to users.
Medic: Unofficially named in August 2018, the Medic update appeared to focus on improving the quality and relevance of health-related search results. It particularly impacted websites in the health and wellness niche, emphasizing expertise, authority, and trustworthiness (E-A-T).
BERT: Rolled out in October 2019, BERT (Bidirectional Encoder Representations from Transformers) improved Google's understanding of natural language processing. It helped Google better comprehend the context of search queries by considering the full context of words rather than just keywords.
Page Experience Update: Announced in May 2020 and initially rolled out in June 2021, this update focuses on user experience metrics such as Core Web Vitals (loading speed, interactivity, and visual stability), mobile-friendliness, HTTPS usage, and absence of intrusive interstitials. It aims to prioritize websites that provide a better overall user experience.
ASDM is known as one of the best-reputed institutes in Gujarat for Digital Marketing Training. Established in 2012 has trained more than 30,000+ Individuals, 1000+ entrepreneurs and Startups.
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