The first question that comes to mind is: What’s the career scope of Digital Marketing? We are sure that you’ll thank us by the time you reach the end of this blog.
Digital marketing is a field with massive career opportunities – and it doesn’t disappoint at all. After the digital marketing course, you can plan your career in several lucrative ways: market analyst, PPC specialist, SEO expert, digital marketeer, and even start your freelancing or consultancy business. The only limitation is your imagination. Amid righteous skills and qualifications, you can embark on the top career paths in digital marketing.
Digital Marketing & Its Eternal Career opportunities
The future is all about “the internet,” where millions of customers search and research a lot before coming to any purchase decision. Digital marketing is often accredited as a tactic to promote & position a business’s products/ services right in front of the users. After learning the fundamentals of SEO, social media promotion, and PPC tactics, you can offer your expertise to budding entrepreneurs, big scale organizations & startups. Embarking your career in digital marketing makes sense because:
Every brand is shifting to digital marketing.
Digital marketing allows brands (particularly the new ones) to gain a market edge and compete with other players globally. It is a gateway to flourish even for companies with limited capital.
Consumers are always looking for new, innovative products & services. After learning the key concepts of digital marketing, you can practice your knowledge, gain extensive experience and guide other brands to accomplishment. Digital marketing is now broadly accredited as an effective way to reach millions of users in one day. You just have to find the right accurate and specific demographic location for potential buyers.
With a digital marketing certification, you can seize the attention of companies looking for a creative marketing team. Businesses, irrespective of their size, need professionals to manage the daily chores of online marketing and ensure a better customer experience. In short, you are open to a bigger opportunity.
Traditional Marketing Is Becoming Outdated.
Traditional marketing is truly becoming obsolete, and there are hardly any opportunities left in the space. Due to the small demand and minimal market size, it has strong competitiveness; opportunities for growth. That’s why brands and retailers are stepping onto digital marketing efforts. Getting started is fairly simple, and a marketer can deliver better content to target customers.
The factor that truly differentiates digital marketing from traditional one is the medium through which an audience gets a marketing message. While traditional media formats like magazines, newspapers, or banners are highly expensive, digital marketing is inexpensive. In addition, one has an array of ways to get hype, market exposure, and brand awareness via social media, content marketing, or website promotion.
It is better than MBA.
Digital marketing course is the best option against MBA and after MBA in marketing. Since the world is shifting to the online realm, it becomes imperative for students to explore all the career options. In addition, modern companies rely more on digital marketing because it provides flexibility in promotion and convenience – and ensures immediate exposure to a broad spectrum of audiences. Think of this from a buyer’s perspective; their first shopping preference is online as it is easier to buy online than in the stores. This explains why digital marketing is flourishing and is in demand for every organization.
Furthermore, MBA will teach you the theoretical aspects of marketing, that too the focus is more on traditional marketing. On the other hand, the digital marketing institute provides necessary training combined with in-depth study, which makes you proficient and prepares you in advance for corporate cultures.
Opens To Everyone.
Where MBA requires graduation, a Digital marketing course is open to everyone. From students to working professionals and candidates looking for a change, the course is nothing less than an opportunity. ASDM offers a 3-month course, 6-month course, and full-fledged digital marketing courses. You can choose your specialty (or area of interest) and focus on becoming an expert in your selected field. Each course is designed to suit the individual needs. As a result, ASDM is a suitable option while one can pursue other options simultaneously.
Not to mention, digital marketing courses yield better job opportunities for budding marketers. At present, companies are paying more attention to the experience and skills of a person rather than just grades. They are more interested in how well you can handle their marketing department. The Digital Marketing course comprises the necessary training and shapes the individual to deliver what the companies expect. You can learn how to face challenges, resolve issues, and how to improve your marketing reach and results. All this keeps you one step closer to a prospering career.
Digital marketing pays well.
Now the pay structure is something no one wants to compromise with, right? You’ll be surprised to know that digital marketing has higher pay compared to other industry professionals. Companies are willing to pay between US$10,000 and US$20,000 per year to experienced digital marketers. Even the entry level digital marketer won’t feel dissatisfied with the initial pay offer. As a result, there is a very high demand for knowledgeable and experienced experts. Compared to the other fields, digital marketing has consistent growth and comes with high incentives & perks. Currently, the gap is huge to fill, which makes the profession a highly paid one.
There is a wide range of options to choose from – SEO, SEM, Content Marketing, Web Analytics, PPC specialist, social media promotion, Google AdWords, Landing page promotion, and many more.
Top 5 upcoming career opportunities in Digital Marketing
Ten years back, the landscape of digital marketing in India wasn’t enticing. Indian companies were still operating on traditional marketing practices and were not adaptable to change. Moreover, a career in digital marketing wasn’t that lucrative.
THINGS HAVE CHANGED NOW. The evolving technology and market forces have made it possible for any company to sell online and promote via digital marketing. Currently, the Digital Marketing industry is worth more than $60 billion, and the scope of the digital marketing course is enthralling. When all other industries witness a mere growth of 5 – 10 %, the digital marketing industry is thriving with a 20-40% growth rate.
Here are the top careers after digital marketing courses:
Digital Marketing Manager – The designation comes with an encouraging career and a high-paying structure. You can apply for this designation after gaining 5 years of experience. These days, companies literally hunt for digital marketing managers to lead a team and streamline all the efforts toward common goals. A proficient digital marketing manager can get somewhere b/w ₹15 to ₹20 lakhs per annum.
Content Marketing Manager – Digital marketing is nothing without content, and it is literally the backbone of all marketing efforts. Organizations need smart content marketers to promote products and services on multiple channels accordingly. A manager decides what content will reflect the true aura of a brand. They decide what needs to be written and what topics should be covered.
Inbound Marketing Manager – Every organization needs someone who can create an influx of leads & sales. This is exactly where inbound marketing managers come into existence. The inbound marketing manager is solely responsible for creating & managing the sales funnel, building a campaign, improving conversion & ROI performance, and gaining a competitive edge. The aim here is to invite more customers and frame strategies accordingly.
Social Media Manager – It is very difficult to manage and promote on all social media accounts at once. Companies need a professional to manage their SMO team and who’s creative enough to position the brand righteously in customers’ eyes. It is not only the management part; the social media manager must be imaginative enough to generate many campaign ideas.
SEO Expert – Almost 8 out of 10 customers search & research a lot on Google, Yahoo, or Bing before coming to any purchase decision. SEO manager is responsible for uplifting the company’s website visibility & impression ratio and continuously works on how to pull up the ranking at the top on SERP pages. The designation is very high in demand as almost all the companies want to rank their business site in the top SERP pages.
Benefits of ASDM Digital Marketing Course
ASDM brings the best digital marketing certification to take in 2021. The course is being managed by a team of professionals, who bring an up-to-date curriculum combined with the latest digital marketing trends. Within the institute, you gain an opportunity to learn new skills. The amalgamation of theoretical learning, practical erudition and hands-on training prepares you for the upcoming industry job parameter.
- Professional Program in Advanced Digital Marketing Program
- Certified Advanced Digital Marketing Program
- Amazon Trained E-commerce Specialist
- Advanced Digital Marketing Workshop
Established in 2012, ASDM has trained more than 10,000+ Individuals, 1000+ entrepreneurs, and Startups. It is one of the reputed institutes in Gujarat for Digital Marketing Training. From digital marketing to social media promotion and affiliate marketing, ASDM offers full-fledged erudition under one roof. Since the institute has branches at Ahmedabad, Gandhinagar, Baroda, and Surat, you can choose your location & apply accordingly. For more detail about ASDM & courses, do click www.asdm.co.in.