Getting new clients is the toughest for a business that just opened up. This is because no one in the market knows you yet. In such a situation, did you plan any brand awareness strategy? What is the best one that you know of? The answer is in two words – digital marketing.
Now, you might wonder how there is one correct answer to this question. Let’s start from the beginning to understand how digital marketing can benefit you.
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What is Digital Marketing, and How Does it Work?
There are plenty of platforms you can use to promote a brand. In digital marketing, you use the internet to find your audience and promote your brand. In other words, digital marketing is a form of marketing where you use all platforms accessible through the internet, such as search engines and social media, to promote your brand.
Digital marketing is very vast and has several forms. These include the following:
Search Engine Optimization (SEO)
Search engines like Google work on specific algorithms. The results we get for our search are based on several factors, such as accurate content as per the search term, the website’s loading speed, UI/UX, domain authority, and so much more. Based on these, the search engine ranks each website for a specific search term and gives you results.
Thus, in SEO, you optimize your website so that the search engines rank your page for the correct search terms. To add a cherry on the cake, it’s free!
Pay Per Click (PPC)
Sometimes when you search on Google, the first 2 or 3 links on top have “Ad” written on the left side. That’s what search engine marketing is all about – when you pay the search engine to be at the top of the page. In such a situation, whenever a user clicks on the ad link, the advertiser loses money from his ad account. For this reason, it’s called pay-per-click too.
PPC sometimes makes you pay a lot of money, but it helps you get a broader reach much faster.
Social Media Optimization and Marketing
We all signed up on social media to connect with friends or make new ones. However, now, most of us follow some or the other brand, content creator, blogger, or news page. Most of us have shopped on social media too. For this very reason, all brands must have a social media page.
This is one platform where you can get in touch with your audience. Optimizing social media is free, where you use the right hashtags and post images, stories, or videos at an active hour. On the other hand, paid ads will help you target a specific audience and boost your reach.
Email Marketing
Besides search engines and social media, we are also used to checking our email inboxes. If you’ve shopped on any e-commerce website before, you might get a mail from them announcing a big sale soon. That’s precisely what email marketing is for – you retarget existing customers or previous visitors to your website and provide them with recent updates.
Mobile Marketing
Here too, you retarget existing customers through their phone numbers. So, you send them updates through SMS, MMS, push notifications, emails, and newsletters.
Affiliate Marketing
If you need to push your e-commerce website, tying up with other third-party websites, such as blogs, can be helpful. Affiliate marketing is all about the referrals you get to purchase certain products. You pick a website with a broader reach and audience than you do, advertise it there and let them redirect to your website.
How Does Digital Marketing Benefit You?
The internet can give you the broadest possible audience than any other traditional form of marketing. You may ignore a hoarding on the street, but you’ll remember the meme you saw on Instagram today morning because you probably chose to follow that page.
Since we’re on the web, your audience could be in any corner of the world. So, your reach isn’t limited to any geographical boundary. At the same time, your reach is limited to those interested in your brand, which is a good sign.
So, here’s how digital marketing can benefit your brand:
Reach Out to a Wide, Targeted Audience
There are no geographical boundaries on the internet. At the same time, your audience is limited to the people who might potentially be interested in your products and services. In other words, whichever way you choose for digital marketing, you can target an audience potentially interested in your products and services.
For example, in affiliate marketing, people who may have previously searched for anything related to your product might see your ad. In social media marketing, you can set a target audience who can see your ad – from gender and age group to their interests and searches.
Engage and Interact with Your Audience
On social media, you can get engagement from your audience through likes, comments, and shares. You can also engage them through polls on stories. With the help of the chat feature, you can interact with them a one-to-one basis too. This helps you know your customers better and get potential leads for conversions.
Bring in Leads & Conversions
In social media marketing and pay-per-click ads, you can get leads and conversions instantly, depending on the type of website and the ad you post. If you sell groceries through your e-commerce site, you can get conversions instantly. On the other hand, if you’re in the service sector, interested people fill out your contact form. This gives you leads.
Measurable Results
Digital marketing is the only type of marketing that provides valuable insights for every campaign. It means you can get numeric results on every impression, every click, and every conversion your website and social media page has ever made. Thus, you can calculate the difference between the amount you invested and the amount you made through conversions.
Extremely Reasonable
Considering how unlimited your reach can be through digital marketing and how you can calculate your results and make the next move, digital marketing is worth every penny. After a point, you can ensure a return on your investment.
Will You Try Digital Marketing?
You know how every type of digital marketing works and how it can benefit you. It is the most efficient way of reaching out to new customers, due to its broad reach and measurable results. We’d suggest you to give a shot and see the amount of reach you get in a few weeks.