It doesn’t take a computer genius to have heard of the term pay-per-click marketing. However, it might take a partial genius actually to understand precisely how this precious process works.
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The Big Question for a Beginner or newbie today is how you as a marketer can make or break your online career with pay per click. Questions to consider are where you are marketing, what are you marketing, how much your niche will cost you, and how does pay per click to add up against other types of advertising?
Pay-per-click marketing works like this: a website owner chooses keywords and then picks a significant search engine to contract with.
Whenever someone enters the keyword the website owner chose, an ad box pops up alongside the page to lead the customer to that website. The website owner only pays if the potential customer clicks on his advertisement. In order to make pay-per-click marketing worth it, there are a few things you should consider when deciding on keywords.
First, you want people to see your ad. You want your ad to be number one.
The reason you need to have extensive knowledge of what your niche is and what those who are looking for your product or service are likely to put in the search box. A great way to do this is to use one of many tools available on the Internet that allow you to check for the competition of keywords. Then, pick the words that have the lowest competition. It is the best way how your ad will get noticed by your consumers. Over time most search engines will move your ad up based on the amount of click it gets versus the number of views it gets.
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Once your ad is visible to people, you have to make someone want to click on the ad. For that reason, you need to make sure that you know how to write an ad that keeps your potential customer wanting more. At the same time, you don’t want your customer to feel like they might be wasting time by going to your website, so give them a clear idea of what they will find once they click and go to your website.
Do your best, though to make that sound enticing. Instead of “Find stereos here,” You would want to write, “Find the lowest price, best-selling stereos on the market here. Special offer for ordering today!” As a quick side tip, you might also want to write a second ad in the same niche and test both of them together to see which one gets the most clicks. Then you can eliminate the lower performing ad.
There Should Be Truth In Your Pay Per Click Marketing
Finally, being as you are paying for each of these clicks, make sure that your website holds up to what your ad says. There is really nothing worse than getting someone to click on your ad, having to pay for the click, and then when they get to your website, there is nothing of interest, so they click right off, leaving you with a hole in your pocket. Your website should be easy to navigate but filled with everything your ad promised and more. You want repeat visitors who will bookmark your site. Make sure your content is worthy of your pay-per-click marketing.
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Here at our Institute, we teach pay-per-click marketing to all our students. PPC is one of the best marketing types with tremendous results, driving instant traffic to any Niche sites and Converting potential clients for any business. If you are a business owner that wants to be at the top of Google or any other marketing platform, pay-per-click marketing is a crucial part of getting to that location. We offer a very in-depth pay-per-click marketing strategy to our students, focusing only on keywords relevant to the niche site and tracking every click to the website. Our Students have been able to get some of their client’s traffic as low as five cents per click.
While we understand that every keyword that is typed into a search engine has a different monetary value, we educate our students beforehand, knowing what you could potentially spend.
Pay-per-click marketing is like an auction, bid high enough, and you can be the winner, being in the number one spot, or lessen your bid a little and fall to the number two or three spots. Whatever your bid, never falling below the number eight spot is crucial as you then get flipped to page two, getting little to no traffic.