What is Keyword Density and SEO Friendly Content Writing

According to Wikipedia: Keyword density refers to the ratio (percentage) of keywords within the total number of indexable words within a web page.
When you write a blog, you have a topic with a clear image of what it is going to explain to your targeted audience. Usually, your blog is filled with keywords concerning your main topic, but some people write articles and don’t put relevant keywords in their blogs. This is a common mistake that is repeatedly being practiced in today’s online world.
Google is smart and uses LSI (Latent Semantic Indexing) that allows them to understand what a web page is about by looking at synonyms and the article’s context. If you think that an article written by an SEO expert involves repeating the same phrase over and over again, then you forget how far search engines have come.
So what % for your keyword density should you use?

Keyword-Density : Overview

The preferred keyword density ratio varies from search engine to search engine. Most SEO guys recommend a 5% critical phrase density, but this is an offensive way to write articles. In general, I sometimes recommend using a keyword density ratio in the range of 2-8%.
But, I would still suggest not to worry about getting into the trap of getting the keyword density right. The more you worry about it, the more you will write articles like a robot.
The better way:
Write articles that you would want to read or visitors may like to read. I know the adage about writing content for humans goes in one ear and out the other, but its advice any blog owner should listen to. If you write for search engines, then it doesn’t matter if you DO rank #1. As soon as someone gets there, they will bounce because your article, which is a fine example of SEO writing, is not easy to read. And this bounce rate would get higher, and that may switch your site’s rankings anyway.
When we used Keyword density correctly its helps to boost the visibility of a page on our Search engine result page(SERP) and when they ignore, it can keep a page from ranking or even result in a search penalty, removing it from SERPs altogether.

Keyword density is an element of keyword optimization that refers to the number of times a target keyword is used on a webpage. The target keyword is how frequently used in a number of words in our page represents in percentage. Keyword density is one signal search engines can use to determine whether or not a piece of content is relevant to a particular keyword or phrase.

Keyword Optimization

Keyword optimization is also known as keyword research that is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Here is some advice in writing for real people instead of robots:
Use synonyms of your same keywords. You can always get some help from ASDM Digital Marketing Blogs. Make the exciting points bold and not just those precious keywords. But don’t overdo it.
Try to in-link articles to keywords if included in the article. In that way, your visitor will be engaging and reading all your blogs.
Use bullet points. Don’t you love these things? I do too.
Write the answers. Think of any questions your readers may ask about your given topic and try to answer them just like advising a friend.
There is too much info online. Don’t waste your reader’s time with a post that offers no value.
Use many paragraphs. It’s hard to read a post when it is one long paragraph. Break it up and save the humans some frustration.
Ask yourself, “Would I take the time to read this if it were on someone else’s site?”
So, I hope we all got it. Let’s forget keyword density and stop writing articles for SEO. Not only are humans too smart for that, but Google (and other search engines) is getting there too.

Leave a Comment