{"id":165,"date":"2022-08-08T10:04:23","date_gmt":"2022-08-08T10:04:23","guid":{"rendered":"https:\/\/lovetyagi.com\/asdmblog\/?p=165"},"modified":"2024-10-24T06:47:43","modified_gmt":"2024-10-24T06:47:43","slug":"top-5-digital-marketing-updates-you-should-know-in-august-2022","status":"publish","type":"post","link":"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/","title":{"rendered":"Top 5 Digital Marketing Updates you should know in August 2022"},"content":{"rendered":"<p>Here are the top 5 digital marketing updates: <\/p>\n<p>This blog will look at the top 5 updates in the digital marketing world of right now. It will briefly overview these updates and how they can affect your business.<br \/>\nBlog Post: 5 Digital Marketing Updates right now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_YouTube_Provides_New_Insight_into_Using_Shorts_to_Improve_Channel_Performance\"><\/span>1. YouTube Provides New Insight into Using Shorts to Improve Channel Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube has released updated answers to frequently asked questions regarding Shorts, its rapidly growing short-form content option that is currently viewed by over 1.5 billion YouTube users each month.<\/p>\n<p>Accompanying the rise of TikTok, which has further reduced audience attention spans, Shorts offers another opportunity for YouTube creators to improve their audience appeal and reach, which can subsequently assist in growing their entire YouTube presence.<\/p>\n<p><iframe width=\"944\" height=\"531\"  src=\"https:\/\/www.youtube.com\/embed\/DY_oxuM8niQ\" title=\"Shorts and The Algorithm: TOP Questions Answered!\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>In this new video, YouTube product manager Pierce Vollucci discusses some of the most frequently asked questions about Shorts from creators, which may help you design your own Shorts strategy.<\/p>\n<p>The first question concerns the influence of making Shorts on your regular uploads, as well as if posting Shorts may harm overall performance.<\/p>\n<p>According to Vollucci, based on YouTube&#8217;s study, channels that make both Shorts and long-form videos perform better than those that do not devote time to Shorts.<\/p>\n<blockquote><p>\u201cThe channels that made Shorts actually seem to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that\u2019s becoming increasingly popular, and the very reason we\u2019ve been investing so much in more mobile-first creation tools and Shorts Discovery.\u201d\n<\/p><\/blockquote>\n<p>Vollucci also talks about the Shorts strategy and how makers may get started with Shorts.<\/p>\n<blockquote><p>\u201cAs a creator, you should think about which formats to use and how, and that\u2019s about experimentation. Viewers love entertaining content, and that\u2019s what\u2019s going to get recommended. But, different viewers have different preferences, and different creators are more or less skilled at different formats. Try a bunch of different things, and make more of what works.\u201d\n<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Instagrams_Chief_exec_says_the_company_will_halt_its_full-screen_format_test_and_reduce_AI-recommended_posts\"><\/span>2. Instagram&#8217;s Chief exec says the company will halt its full-screen format test and reduce AI-recommended posts.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kylie Jenner tweeted a post with her 360 million Instagram followers earlier this week in support of a new petition to &#8216;Make Instagram Instagram Again,&#8217; and return the app to how it was before the platform began injecting far more video and recommended content into people&#8217;s home feeds.<\/p>\n<p><img decoding=\"async\" src=\"{img_path('chang.PNG')}\" alt=\"\" \/><\/p>\n<p>That petition, which has over 296k supporters, asks Instagram to:<\/p>\n<ul>\n<li>\u2022Bring Back Chronological Timelines!\n<\/li>\n<li>\u2022Stop Trying To Be Tiktok!\n<\/li>\n<li>\u2022An Algorithm That Favors Photos!\n<\/li>\n<li>\u2022A Platform That Listens To Creators!\n<\/li>\n<\/ul>\n<p>Instagram Cheif Adam Mosseri reacted, noting that, while he recognizes that some people are annoyed by the changes, they are based on usage data, and as such, Instagram will remain with them in order to line with people&#8217;s interests.<\/p>\n<p>Meta CEO Mark Zuckerberg took it a step further, stating that the quantity of information given to users based on AI recommendations (i.e. accounts you don&#8217;t follow) will more than double in the coming year.<\/p>\n<p>This is increasingly where things are heading, as Meta stated again on July 29.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">As we continue to improve our AI, we\u2019re seeing the value it provides. After launching a new AI model for recommendations, we saw a 15% increase in watch time in the Reels video player on Facebook. That means more valuable content for people and more advertising potential.<\/p>\n<p>\u2014 Meta Newsroom (@MetaNewsroom) <a href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1552736453314084865?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 28, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Mosseri appears to have changed his mind on this.<\/p>\n<p>Mosseri indicated to Casey Newton for Platformer on July 29 that Instagram will take a step back from recommended content and full-screen, TikTok-like viewing experience.<\/p>\n<p>Mosseri claims:<\/p>\n<blockquote><p>\u201cFor the new feed designs, people are frustrated and the usage data isn\u2019t great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.\u201d<\/p><\/blockquote>\n<blockquote><p>\u201cWhen you discover something in your field that you didn\u2019t follow before, there should be a high bar &#8211; it should just be great. You should be delighted to see it, and I don\u2019t think that\u2019s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then &#8211; if and when we do &#8211; we can start to grow again.\u201d<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_YouTube_has_added_a_new_option_for_shortening_long-form_videos_for_Shorts\"><\/span>3. YouTube has added a new option for shortening long-form videos for Shorts<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube wants to encourage more short clips by introducing a new option that allows artists to turn chunks of their existing long-form material into minute-long Shorts variants.<\/p>\n<p><center><img decoding=\"async\" src=\"{img_path('bG9jYWw6Ly8vZGl2ZWltYWdlL3lvdXR1YmVfc2hvcnRfY3V0cy5wbmc.png')}\" alt=\"\" \/><\/center><br \/>\n<br \/>\nAs seen in this image, the new &#8216;Edit into a Short&#8217; option allows you to choose a segment of your standard video uploads to edit into a bite-sized version.<\/p>\n<p>This might make it much easier for many more YouTube artists to include Shorts into their workflow &#8211; and with 1.5 billion YouTube users already engaging with Shorts each month, it makes a lot of sense to do so in order to increase brand exposure and reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Google_adds_ProsCons_for_Reviews_in_Search_snippets\"><\/span>4. Google adds Pros\/Cons for Reviews in Search snippets<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has updated the way search Results of products appear. It will now show the Pros\/cons of the product in the Search Snippet.<\/p>\n<p><center><img decoding=\"async\" width=\"50%\" src=\"{img_path('pros-and-cons-structured-data.png')}\" alt=\"\" \/><\/center><br \/>\nSource: https:\/\/developers.google.com\/search\/blog\/2022\/08\/pros-and-cons-structured-data<\/p>\n<blockquote><p>\u201cProduct reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results.\u201d\n<\/p><\/blockquote>\n<p>Along with this, Google has provided the Pros and Cons of Structured data in the update, But it is not compulsory for you to use it to qualify for this.<\/p>\n<p>Google can detect it as long as your Review page contains it, but it will prioritize those who provide it in the structured data format.<\/p>\n<blockquote><p>\u201cIf you do not provide structured data, Google may try to automatically identify pros and cons listed on the web page. Google will prioritize supplied structured data provided by you over automatically extracted data. We tested this with website owners, and received positive feedback on this capability.\u201d\n<\/p><\/blockquote>\n<p>Source: <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/pros-and-cons-structured-data\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Google_is_testing_an_additional_Local_Service_Ads_LSAs_on_its_SERP\"><\/span>5. Google is testing an additional Local Service Ads (LSAs) on it\u2019s SERP<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">To confirm, this is an experiment. We\u2019re running a small test to see the value to consumers and providers of providing one additional service provider in the Local Services Ad unit. The aim is to help consumers discover and book services from trusted providers with confidence.<\/p>\n<p>\u2014 AdsLiaison (@adsliaison) <a href=\"https:\/\/twitter.com\/adsliaison\/status\/1551994547013619713?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 26, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ginny Marvin, Google\u2019s Ads Liaison, confirmed on Twitter that google is testing additional LSA to see the value to consumers and providers. <\/p>\n<p>Google connects people across the globe, but there are certain services that we require from the nearest of our location. You won\u2019t go to a different city or country for fixing your car.<\/p>\n<p>For such businesses whose target Audience is local, Google\u2019s Local Service Ads play an important role. It gives services the opportunity to get discovered in the local circle.<\/p>\n<p>And with additional listing you can pay to get top listing, addition of a listing can create an opportunity for your business although it will increase competition.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>We hope you enjoyed our digital marketing updates of right now! We&#8217;re happy to share our knowledge with you because we want to help you succeed online! <\/p>\n<p>If you want to know more about digital marketing or want to learn how to improve your digital marketing skills, make sure to check out our blog! We hope you enjoyed reading this blog, and if you did, please share it on your social media! We would really appreciate it!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#1_YouTube_Provides_New_Insight_into_Using_Shorts_to_Improve_Channel_Performance\" title=\"1. YouTube Provides New Insight into Using Shorts to Improve Channel Performance\">1. YouTube Provides New Insight into Using Shorts to Improve Channel Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#2_Instagrams_Chief_exec_says_the_company_will_halt_its_full-screen_format_test_and_reduce_AI-recommended_posts\" title=\"2. Instagram&#8217;s Chief exec says the company will halt its full-screen format test and reduce AI-recommended posts. \n\">2. Instagram&#8217;s Chief exec says the company will halt its full-screen format test and reduce AI-recommended posts. \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#3_YouTube_has_added_a_new_option_for_shortening_long-form_videos_for_Shorts\" title=\"3. YouTube has added a new option for shortening long-form videos for Shorts \n\">3. YouTube has added a new option for shortening long-form videos for Shorts \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#4_Google_adds_ProsCons_for_Reviews_in_Search_snippets\" title=\"4. Google adds Pros\/Cons for Reviews in Search snippets \n\">4. Google adds Pros\/Cons for Reviews in Search snippets \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#5_Google_is_testing_an_additional_Local_Service_Ads_LSAs_on_its_SERP\" title=\"5. Google is testing an additional Local Service Ads (LSAs) on it\u2019s SERP \n\">5. Google is testing an additional Local Service Ads (LSAs) on it\u2019s SERP \n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.asdm.co.in\/blog\/top-5-digital-marketing-updates-you-should-know-in-august-2022\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>top-5-digital-marketing-updates-you-should-know-in-august-2022<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"Top 5 Digital Marketing Updates you should know in August 2022","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":5,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions\/2043"}],"wp:attachment":[{"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asdm.co.in\/blog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}